Study Guide

Objective

Students are able to explain concepts and opportunities of electronic business. They will be able to assess the usability of existing electronic stores. Students can design and implement an electronic store containing the basic shopping functions as a part of the online services of a company.

Students are able to explain the most important forms of online marketing. They are able to use the most important tools in marketing online store and other e-business.

Content

- Concepts pertaining to electronic business
- Specifications and usability of an electronic store
- Most common e-commerce software and cloud services
- Planning, implementing and maintaining an electronic store
- Online marketing tools and how to use them

Materials

Material provided by the teachers (Moodle)

Teaching methods

Lectures, group work

Student workload

Lectures 12 hours, individual work 150 hours.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Students are able to list the key concepts of e-commerce. Students are able to describe the potential of e-commerce business. Students are able to implement basic functions of a simple online shop and online marketing under guidance.

Assessment criteria, good (3)

Students are able to define the concepts of e-commerce and business opportunities. They can evaluate the existing usability of online shops. Students are able to design and implement the basic functions of online shop and implement marketing of it under guidance.

Assessment criteria, excellent (5)

Students can consider the usability and security of web service implementation. Students are able to design an electronic trading platform and marketing of it from business point of view. Students are able to independently carry out basic online shop and implement marketing of it into the company's online service.

Assessment methods and criteria

Practical work: eCommerce

Qualifications

Digitalization of Business