Customer Behaviour (4cr)
Code: LTVAMA202-1
General information
- Enrollment
- 30.10.2015 - 20.02.2016
- Registration for the implementation has ended.
- Timing
- 15.02.2016 - 17.04.2016
- Implementation has ended.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 4 cr
- Mode of delivery
- Contact learning
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Terhi Anttila
- Course
- LTVAMA202
Evaluation scale
1-5
Objective
The student can analyze customers behaviour in different environments. The student can recognize phases in purchasing process and factors influencing to the purchasing process.
The student can draw conclusions relating to marketing planning applying customer behaviour knowledge.
Content
-Needs, motives, involvement, attitudes and values
-Purchasing and decision-making process of consumers and customers (in b-to-c and b-to-b markets)
-Consumer Behaviour (b-to-c)
-Purchasing Behaviour (b-to-b)
Materials
-Solomon, M. & Bamossy, G. & Askegaard, S. & Hogg, M. (2006). Consumer Behaviour -European Perspective
-Arantola, H. (2006). Customer Insight.
-Other material announced by the lecturer
Teaching methods
-Lectures and presentations
-Group work
-Independent work
Employer connections
Work placement is not included in the study.
Student workload
Total work load of the course: 106 h
-Lectures and presentations 26 h
-Group work 35 h
-Independent work 45 h
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. The student can analyze customers behaviour in different environments. The student can recognize phases in purchasing process and factors influencing to the purchasing process.
Assessment criteria, good (3)
The student has carried out work well and participated actively. The student can analyze customers behaviour in different environments. The student can recognize phases in purchasing process and factors influencing to the purchasing process. The student can draw conclusions relating to marketing planning applying customer behaviour knowledge.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student can analyze customers behaviour in different environments. The student can recognize phases in purchasing process and factors influencing to the purchasing process. The student can draw conclusions relating to marketing planning applying customer behaviour knowledge.