Marketing Law (2 cr)
Code: KD07CMOI001-3005
General information
Enrollment
14.11.2022 - 22.02.2023
Timing
10.04.2023 - 12.05.2023
Credits
2 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Kristiina Mutka-Vierula
Student groups
-
LITA21B
Objective
The student knows essential laws and regulations on marketing. The student knows which legal frameworks apply in both consumer and B2B-marketing.
Content
- Consumer Protection Act (38/1978)
- Unfair Business Practices Act (1061/1978)
- Product Liability Act (694/1990)
- Act on Consumer Products and Services Safety (75/2004)
- Copyright Act (404/1961)
- Trademarks Act (7/1964)
Materials
To be announced by the lecturer.
Teaching methods
Lectures and excercises.
Student workload
Total work load of the course: 52 h
- of which scheduled studies: 20 h
- of which autonomous studies: 32 h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. The student is able to recognize and plan marketing both for consumers and for another merchant by taking into consideration marketing legislation.
Assessment criteria, good (3)
The student has carried out work well and participated actively. The student is able to recognize and plan well marketing both for consumers and for another merchant by taking into consideration marketing legislation.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to recognize and plan very well marketing both for consumers and for another merchant by taking into consideration marketing legislation.
Assessment methods and criteria
Exam, excercises and activity in lectures.
Qualifications
Legal studies in virtual enterprise activities.