Sports marketing (3cr)
Code: LT00CW63-3001
General information
- Enrollment
- 01.05.2021 - 27.10.2021
- Registration for the implementation has ended.
- Timing
- 04.11.2021 - 22.12.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 1 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Blended learning
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Business Administration, Business Management
- Free Choice Studies
- Teachers
- Kimmo Kulmala
- Course
- LT00CW63
Evaluation scale
1-5
Objective
The student is able to describe the connections between a sports club, event organization, and marketing. The student identifies the different actors in sport and event management and understands their significance. The student understands the importance of sponsorship as part of sports marketing. The student is able to define the key aspects of event marketing and the stages of a service event. The student is able to plan a sports event and its marketing.
Content
- Special features of sports marketing
- Event marketing and the event as part of marketing communications
- Sponsorship and stakeholder relations
Materials
Opettajan ilmoittama aineisto
Teaching methods
Luennot ja tehtävät
Assessment criteria, satisfactory (1)
The student has successfully completed the given tasks/sections and has participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Assessment criteria, good (3)
The student has completed the given tasks/sections well and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Assessment criteria, excellent (5)
The student has completed the given assignments/sections excellently and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Qualifications
Urheiluliiketoiminta 5 op tai vastaava osaaminen