Marketing communication management (5cr)
Code: KD00CD33-3003
General information
- Enrollment
- 01.08.2021 - 31.01.2022
- Registration for the implementation has ended.
- Timing
- 04.01.2022 - 20.03.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 4 cr
- Virtual portion
- 1 cr
- Mode of delivery
- Blended learning
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Degree programmes
- Master's Degree Programme in Business Competence
- Master's Degree Programme in Development and Management of Social Work and Health Care
- Master of Hospitality Management, Food Chain Development
- Master of Culture and Arts
- Master’s Degree Programme in Applied Gerontology
- Teachers
- Sanna Joensuu-Salo
- Course
- KD00CD33
Evaluation scale
1-5
Objective
The student is able to plan, evaluate and manage goal-oriented, integrated marketing communications on operational and strategic level of a firm. The student can plan marketing communications in different stages of customer relationships and is able to use the possibilities of digital marketing. The student is able to use marketing communication measurement instruments in analyzing and developing marketing communication activities in line with strategic goals of a company.
Content
Objectives and planning marketing communications
Integrated marketing communications
Implementing, measuring and evaluating marketing communications
Digital marketing
Roles of advertising agencies and other sub-contractors
Managing marketing communications
Materials
Articles (in Moodle)
Rämö, S. 2019. Viesti perille: tuloksellista markkinointiviestintää ja sisällöntuotantoa. Edita Publishing.
McDonald, M. 2016. Marketing plans : how to prepare them, how to profit from them. Wiley.
Teaching methods
Lectures, group works, virtual seminar and a development plan for a company
Student workload
135 h (lectures, seminar and development plan for a company)
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. The student is able to use the basic theories of communication to plan marketing communications. The student can sort out the means and forms of marketing communications and digital marketing. The student is able to manage marketing communications in line with the firm’s strategy. Students can draw up a basic plan for marketing communications. The student can evaluate his/her abilities to manage marketing communications.
Assessment criteria, good (3)
The student has carried out work well and participated actively. The student is able to use the theories of communication to plan marketing communications well. The student can sort out the means and forms of marketing communications and digital marketing on good standard. The student is able to manage marketing communications in line with the firm’s strategy. Students can draw up a good plan for marketing communications. The student can evaluate his/her abilities to manage marketing communications.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to use the theories of communication to plan marketing communications excellently. The student can sort out the means and forms of marketing communications and digital marketing on excellent standard. The student is able to manage marketing communications in line with the firm’s strategy. Students can draw up an excellent plan for marketing communications. The student can evaluate his/her abilities to manage marketing communications.