Development of service concept (5cr)

Evaluation scale

1-5

Objective

- Student knows the basics of strategic planning and management.
- He understands the importance of anticipation, innovativeness and creativity in developing of service concept.
- He manages basics of space planning and is able to develop the service concept process based.
- He is able to prepare budgets and plan finances for service concepts.

Content

- strategic planning and management
- innovativeness and creativity in business actions
- anticipation methods
- space planning as a part of concept
- financial planning of service concept

Materials

- study material will be announced at the beginning of the course

Teaching methods

- Lectures, learning assignments, team work, virtual studies

Student workload

- Lectures 35h, learning assignments 15h, independent study 85h

Assessment criteria, satisfactory (1)

5
Students can apply and estimate the role of the strategic planning and management in the service concept planning
Students recognize connections and meanings of the predictions, innovation and creativity in service concept planning
Students can adapt facility planning to the service concept planning and can also plan process based service concepts
Students can create and explain budget and can also plan process based service concepts
3
Students can explain the role of the strategic planning and management in the service concept planning
Students can judge connections and meanings of the predictions, innovation and creativity in service concept planning
Students can plan facilities and plan service concept based on the processes
Students can create budget and plan finance
1
Students can name the principles of the strategic planning and management in the service concept planning
Students recognize connections and meanings of the predictions, innovation and creativity in service concept planning
Students knows principles of the facility and service concept planning based on the processes
Students can read service concept budgets and finance and name the main parts of it

Qualifications

- Business Operations and Entrepreneurship, Personnel management and superior work in food chain, Marketing planning and implementation in the food chain.

Further information

R&D 4 ects