Internet marketing (3cr)
Code: LT00CF80-3002
General information
- Enrollment
- 15.10.2020 - 31.01.2021
- Registration for the implementation has ended.
- Timing
- 11.01.2021 - 12.02.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Raija Kangassalo
- Meija Lohiniva
- Course
- LT00CF80
Evaluation scale
Passed/failed
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
Teacher's material
Internet material (including Google Digital Garage)
Teaching methods
Contact teaching, online teaching, independent learning assignments, practical work
Employer connections
Visiting lecturer from internet marketing company
Student workload
81 h
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Qualifications
Information and Communication Technology