Systematic Marketing (5cr)
Code: 2B00CI04-3001
General information
- Enrollment
- 01.01.2020 - 01.03.2020
- Registration for the implementation has ended.
- Timing
- 19.03.2020 - 29.04.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 1 cr
- Virtual portion
- 4 cr
- Mode of delivery
- Blended learning
- Teaching languages
- English
- Degree programmes
- Bachelor of Culture and Arts, Cultural Management
- Teachers
- Miia Koski
- Course
- 2B00CI04
Evaluation scale
1-5
Objective
The student knows
- the strategic and operative process, basic concepts and the competitive tools of systematic marketing
- ho to analyse topical themes of marketing
Content
- Modern marketing thinking
- Internal and external marketing
- Analysis of the operational environments of marketing
- Segmentation
- Positioning
- Marketing strategies, goals, and indicators
- Competitive tools of marketing
- Topical themes in marketing: marketing in social media
Teaching methods
- Contact teaching and case work
- Virtual study guidance and Moodle exam
- Independent virtual studies
Student workload
- Contact teaching and case work 10 h
- Virtual study guidance and Moodle exam 9 h
- Independent virtual studies 116h
- Student's total workload 135 h
Assessment criteria, satisfactory (1)
The student has done the assigned exercises and attended the course. The student has satisfactory competencies corresponding to the learning goals of systematic marketing. They are able to apply the basics of marketing in practical situations in a satisfactory way.
Assessment criteria, good (3)
The student has done the assigned exercises well and actively attended the course. The student has good competencies corresponding to the learning goals of systematic marketing. They understand well the interconnection between the different subareas of marketing. They are able to apply the basics of marketing in practical situations well.
Assessment criteria, excellent (5)
The student has done the assigned exercises very well and attended the course actively and constructively. The student has very good competencies corresponding to the learning goals of systematic marketing. They understand very well the interconnection between the different subareas of marketing. They are able to apply the basics of marketing in practical situations very well.