Systematic Marketing (5cr)

Objective

The student knows
- the strategic and operative process, basic concepts and the competitive tools of systematic marketing
- ho to analyse topical themes of marketing

Content

- Modern marketing thinking
- Internal and external marketing
- Analysis of the operational environments of marketing
- Segmentation
- Positioning
- Marketing strategies, goals, and indicators
- Competitive tools of marketing
- Topical themes in marketing: marketing in social media

Assessment criteria, satisfactory (1)

The student has done the assigned exercises and attended the course. The student has satisfactory competencies corresponding to the learning goals of systematic marketing. They are able to apply the basics of marketing in practical situations in a satisfactory way.

Assessment criteria, good (3)

The student has done the assigned exercises well and actively attended the course. The student has good competencies corresponding to the learning goals of systematic marketing. They understand well the interconnection between the different subareas of marketing. They are able to apply the basics of marketing in practical situations well.

Assessment criteria, excellent (5)

The student has done the assigned exercises very well and attended the course actively and constructively. The student has very good competencies corresponding to the learning goals of systematic marketing. They understand very well the interconnection between the different subareas of marketing. They are able to apply the basics of marketing in practical situations very well.