Tourism as a global phenomenon (3cr)

Content scheduling

Student can
- describe the state of tourism industry today and it's special characteristics
- introduce some business models and revenue logic of a service company
- interpret tourism numbers and statistics
- interpret the operational environment of a tourism company and identify some of the change factors

Objective

The student is able to
- define the nature and characteristics of tourism industry
- interpret the basic fundamental concepts of tourism
- present holistic impacts of tourism in society and environment
- use research knowledge in tourism business
- adapt digital tools in the development of future tourism

Content

- Tourism as global and regional phenomenon
- Holistic impacts of tourism and special characteristics of the industry
- Tourism business, digital business environment
- Tourism future and trends

Materials

Veijola, S. (2013) (toim.) Matkailututkimuksen lukukirja. Porvoo: Bookwell.
Other literature, news and reports given by the teacher

Teaching methods

Course includes both lectures and online studies.

Student workload

Student workload is about 81 h.

Assessment criteria, satisfactory (1)

The student has carried out the course assignments and participated in the study unit. The student is able describe tourism as a global phenomenon and explain the special characteristics of the tourism industry. The student knows how to examine tourism through its social, ecological, economic, cultural and political dimensions towards responsible tourism. The student is familiar with and knows how to use digital tools and programs significant to tourism business and marketing. The student recognizes the significance of interaction and multiculturalism as part of tourism work and business. The student is capable of detecting global trends and megatrends and explain their meanings to tourism. The student is able to apply tourism research to development both in tourism companies and in destinations.

Assessment criteria, good (3)

The student has carried out the course assignments well and actively participated in the study unit. The student is able describe tourism as a global phenomenon and explain the special characteristics of the tourism industry. The student knows how to examine tourism through its social, ecological, economic, cultural and political dimensions towards responsible tourism. The student is familiar with and knows how to use digital tools and programs significant to tourism business and marketing. The student recognizes the significance of interaction and multiculturalism as part of tourism work and business. The student is capable of detecting global trends and megatrends and explain their meanings to tourism. The student is able to apply tourism research to development both in tourism companies and in destinations.

Assessment criteria, excellent (5)

The student has carried out the course assignments excellently and actively participated in the study unit. The student is able describe tourism as a global phenomenon and explain the special characteristics of the tourism industry. The student knows how to examine tourism through its social, ecological, economic, cultural and political dimensions towards responsible tourism. The student is familiar with and knows how to use digital tools and programs significant to tourism business and marketing. The student recognizes the significance of interaction and multiculturalism as part of tourism work and business. The student is capable of detecting global trends and megatrends and explain their meanings in tourism. The student is able to apply tourism research to development both in tourism companies and in destinations.

Qualifications

No prerequisites.

Further information

Evening studies.