Digital marketing (3cr)

Objective

The student recognizes the characteristics and possibilities of digital media in marketing and can plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing

Content

- Digital media and internet
- Internet marketing
- Social media
- Mobile marketing
- Legal issues connected to digital marketing (e.g. copyrights)

Qualifications

Marketing studies in virtual enterprise activities, Marketing Thinking

Assessment criteria, satisfactory (1)

Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student recognizes the possibilities of digital media in marketing and can, to an excellent standard, plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Good (4-3): The student has done the work well and participated actively. The student recognizes the possibilities of digital media in marketing and can, to a good standard, plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Satisfactory (2-1): The student has done the work and participated as instructed.

Materials

To be announced by the lecturer

Teaching methods

Lectures and excercises, online excercises