Methods of marketing communication (3cr)

Objective

The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories relating to marketing communications. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign and, in doing so, take into account the judicial norms involved.

Content

- The means of marketing communications, advertising, PR and sales promotion
- Integrated marketing commucations
- basics of campaign planning

Qualifications

Marketing studies in virtual enterprise activities.

Assessment criteria, satisfactory (1)

Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories of advertising, public relations and sales promotion. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign to an excellent standard, and, in doing so, take into account the judicial norms involved.
Good (4-3): The student has done the work well and participated actively. The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories of advertising, public relations and sales promotion. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign and, in doing so, take into account the judicial norms involved.
Satisfactory (2-1): The student has done the work and participated as instructed. The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories of advertising, public relations and sales promotion. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign and, in doing so, take into account the judicial norms involved.

Materials

Vuokko, Pirjo. 2003. Markkinointiviestintä merkitys, vaikutus ja keinot
and other materials announced by the lecturer.

Teaching methods

Lectures and excercises.