Sales work and marketing (5cr)

Objective

After completing the course, the student:
• Understands the importance of customer-oriented marketing as a factor influencing business performance.
• Is familiar with marketing communication strategies and sales techniques.
• Can describe the contents of customer-oriented marketing, especially in a business-to-business (B2B) context, and identify marketing functions and key processes.
• Can analyze the marketing environment.
• Acts naturally in various sales environments.

Content

• Marketing environment and functions
• Customer-oriented marketing, segmentation, and customer relationship management
• Marketing mix (forecasting, product, price, and availability)
• Marketing communication and service culture
• Tools for customer relationship management
• Salesperson’s professional identity
• Sales techniques, sales tools, and sales documentation

Assessment criteria, satisfactory (1)

Oppilaitoksen määrittelemä.

Assessment criteria, good (3)

Oppilaitoksen määrittelemä.

Assessment criteria, excellent (5)

Oppilaitoksen määrittelemä.

Further information

Opinto tarjotaan RIPA-opintona (verkoston nimi) ja siitä vastaa XXXXXXX oppilaitos.