Sales and digitalization in retail (5cr)

Objective

The goal of the "Retail Sales and Digitalization" course is to understand the business idea as the foundation of retail success factors, as well as the importance of digitalization and customer experience in retail.
The K Group is used as an example in the course, but it also provides extensive knowledge about the retail sector in general.

Content

1 Store-specific business idea
2 Different types of customers
3 Product assortments and services
4 Sales management
5 Marketing

Qualifications

Common core studies of the degree programme.

Assessment criteria, satisfactory (1)

Assignments and exams were completed acceptably according to the criteria of the module Retail and Entrepreneurship given by the Association K retailers.

Assessment criteria, good (3)

Tasks and exams are completed in a variety of ways according to the criteria of the module Retail and Entrepreneurship given by the Association K retailers.

Assessment criteria, excellent (5)

Assignments and exams were completed thoroughly according to the criteria of the module Retail and Entrepreneurship given by the Association K retailers.

Materials

The learning material is available online through the platform.