Service Design (5cr)

Objective

Students are able to:
- interpret and explain the main concepts and methods of service design and evaluate their feasibility
- analyse and compare how service design has been applied
- see process development activities from user perspective, especially using service design methods.
- analyse and recognize challenges in developing their enterprise or organization and apply service design thinking in practice
- carry out a small-scale service design project in a team


Assessment criteria:

Content

Content
Concepts, process and methods of service design.
User orientation and co-creation.
Modelling customer experience.

Assessment criteria, approved/failed

Pass:

Students recognise and are able to describe the main concepts and methods of service design and user-oriented development. Students know how to utilise user-oriented knowledge when planning and implementing a service design project.

Fail:
Students have not achieved the learning outcomes of the course and are unable to demonstrate their competence.