Social Media in Corporate Communications (2cr)

Objective

Students will be able to recognize the opportunities of the social media in corporate communications. Students will be competent in producing texts in the social media and using the social media as a channel of corporate communications.

Content

- social media
- social media channels and different ways to use them
- using social media in corporate communication

Qualifications

No previous studies are required

Assessment criteria, satisfactory (1)

Pass = The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in corporate communications. The student is also capable to bring out the familiarization to the materials and literature. Additional student will do the social media plan to some company and show hers/his ability to utilize the social media in corporate communications.

Fail = The student is only rare or casually taking part conversations and is not able to bring out the familiarization to the materials and literature and the ability to recognize the possibilities that the social media has in corporate communications. The student won?t do any social media plan at all or the plan is very poor. The student is not capable to show hers/his ability to utilize the social media in corporate communications.

Materials

The material provided by the lecturer.

Teaching methods

Web based learning, ex. Moodle and Facebook

Further information

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