Digital Marketing StrategiesLaajuus (5 cr)
Code: KD00DA39
Objective
Students are able to utilize digital and social media marketing as a strategic approach. The course also focuses on how to effectively reach and communicate with your customers using digital and social media platforms, tools and metrics.
Content
Terminology and tools used in social media marketing as part of marketing strategy
Engagement of customers through digital and social media marketing
Strategic planning and measurement of social media activities
Assessment criteria, satisfactory (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts in the assignment.
Assessment criteria, good (3)
The student has carried out work very well and participated actively and constructively. Student has shown the ability to comprehend and apply the concepts and tools of social media marketing. Student has been able to develop justified digital marketing solutions in the assignment.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated very actively and constructively. Student has shown the ability to fully comprehend social media marketing concepts and tools and apply them in practice. Student has been able to develop strategic digital marketing solutions in the assignment.
Enrollment
23.08.2024 - 08.09.2024
Timing
02.09.2024 - 31.12.2024
Credits
5 op
Virtual proportion (cr)
3 op
Teaching languages
- English
Degree programmes
- Master of Business Administration, International Business Management
Teachers
- IBM Nimeämätön
Student groups
-
IBM24Masters Degree Programme in International Business Management
Objective
Students are able to utilize digital and social media marketing as a strategic approach. The course also focuses on how to effectively reach and communicate with your customers using digital and social media platforms, tools and metrics.
Content
Terminology and tools used in social media marketing as part of marketing strategy
Engagement of customers through digital and social media marketing
Strategic planning and measurement of social media activities
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts in the assignment.
Assessment criteria, good (3)
The student has carried out work very well and participated actively and constructively. Student has shown the ability to comprehend and apply the concepts and tools of social media marketing. Student has been able to develop justified digital marketing solutions in the assignment.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated very actively and constructively. Student has shown the ability to fully comprehend social media marketing concepts and tools and apply them in practice. Student has been able to develop strategic digital marketing solutions in the assignment.
Assessment criteria, good (3)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts in the assignment.
Assessment criteria, excellent (5)
The student has carried out work very well and participated actively and constructively. Student has shown the ability to comprehend and apply the concepts and tools of social media marketing. Student has been able to develop justified digital marketing solutions in the assignment.
Assessment criteria, approved/failed
The student has carried out work to an excellent standard and participated very actively and constructively. Student has shown the ability to fully comprehend social media marketing concepts and tools and apply them in practice. Student has been able to develop strategic digital marketing solutions in the assignment.
Enrollment
17.04.2023 - 06.09.2023
Timing
28.08.2023 - 17.12.2023
Credits
5 op
Teaching languages
- English
Degree programmes
- Master of Business Administration, International Business Management
Teachers
- Yli Nimeämätön
Student groups
-
IBM23Masters Degree Programme in International Business Management
-
IMEIBM23FMaster-level Exchange Programme in International Business Management
Objective
Students are able to utilize digital and social media marketing as a strategic approach. The course also focuses on how to effectively reach and communicate with your customers using digital and social media platforms, tools and metrics.
Content
Terminology and tools used in social media marketing as part of marketing strategy
Engagement of customers through digital and social media marketing
Strategic planning and measurement of social media activities
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts in the assignment.
Assessment criteria, good (3)
The student has carried out work very well and participated actively and constructively. Student has shown the ability to comprehend and apply the concepts and tools of social media marketing. Student has been able to develop justified digital marketing solutions in the assignment.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated very actively and constructively. Student has shown the ability to fully comprehend social media marketing concepts and tools and apply them in practice. Student has been able to develop strategic digital marketing solutions in the assignment.
Enrollment
16.04.2022 - 07.09.2022
Timing
11.11.2022 - 19.11.2022
Credits
5 op
Teaching languages
- English
Degree programmes
- Master of Business Administration, International Business Management
Teachers
- Yli Nimeämätön
Student groups
-
IBM22
Objective
Students are able to utilize digital and social media marketing as a strategic approach. The course also focuses on how to effectively reach and communicate with your customers using digital and social media platforms, tools and metrics.
Content
Terminology and tools used in social media marketing as part of marketing strategy
Engagement of customers through digital and social media marketing
Strategic planning and measurement of social media activities
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts in the assignment.
Assessment criteria, good (3)
The student has carried out work very well and participated actively and constructively. Student has shown the ability to comprehend and apply the concepts and tools of social media marketing. Student has been able to develop justified digital marketing solutions in the assignment.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated very actively and constructively. Student has shown the ability to fully comprehend social media marketing concepts and tools and apply them in practice. Student has been able to develop strategic digital marketing solutions in the assignment.