Study Guide

Objective

Students are able to utilize digital and social media marketing as a strategic approach. The course also focuses on how to effectively reach and communicate with your customers using digital and social media platforms, tools and metrics.

Content

Terminology and tools used in social media marketing as part of marketing strategy
Engagement of customers through digital and social media marketing
Strategic planning and measurement of social media activities

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts in the assignment.

Assessment criteria, good (3)

The student has carried out work very well and participated actively and constructively. Student has shown the ability to comprehend and apply the concepts and tools of social media marketing. Student has been able to develop justified digital marketing solutions in the assignment.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated very actively and constructively. Student has shown the ability to fully comprehend social media marketing concepts and tools and apply them in practice. Student has been able to develop strategic digital marketing solutions in the assignment.