Study Guide

Objective

Students can describe the most important forms of digital marketing. Students know how to market and advertise businesses using various digital marketing channels and tools, e.g. search engine optimization, various social media, content marketing, e-mail, and display advertising.

Content

- Definitions and terminology
- Digital marketing strategy
- Websites
- Foundations of Analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video Marketing
- Email marketing
- Content marketing
- Mobile Marketing

Qualifications

Information and Communication Technology

Assessment criteria, satisfactory (1)

The student can list the concepts and tools of digital marketing. The student can describe the importance of digital marketing in business.

Assessment criteria, good (3)

The student can define and describe the key concepts and tools of digital marketing. The student knows how to implement digital marketing using the most common digital marketing tools. The student knows how to consider marketing results.

Assessment criteria, excellent (5)

The student knows how to differentiate and is able to explain the key concepts and tools of digital marketing well. The student knows how to apply digital marketing in a versatile way using digital marketing tools. The student can analyse marketing results and develop digital marketing.