Athlete brand buildingLaajuus (2 cr)
Code: LT00DK22
Objective
The student can recognize the special features of building an athlete's brand. The student knows how to identify his own strengths and development targets, and how they can be utilized in building an athlete's personal brand. The student knows how to analyze the means of social media and influencer marketing in building an athlete's personal brand.
Content
- Building the athlete's personal brand
- Social media to support building the athlete's brand
- Developing self-awareness as part of athlete brand management
- Influencer marketing as a means of managing an athlete's brand
Assessment criteria, satisfactory (1)
The student has completed the given tasks/sections. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to identify the means of social media and influencer marketing in building a personal brand.
Assessment criteria, good (3)
The student has completed the given tasks/sections well and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Assessment criteria, excellent (5)
The student has completed the given tasks/sections excellently and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand and is able to use them in building an athlete's brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Further information
The student and the study supervisor go through other recommended studies in HOPS discussions.