Skip to main content

Brand Building and StorificationLaajuus (5 cr)

Code: 2B00BP52

Objective

The student
- understands the opportunities of storification in brand building
- knows the process of storification from a manuscript to implementation in the framework of design management
- is able to design a visual identity for a brand and give reasons for how the visual solutions support the company's brand image
- is able to implement and produce a brand manual

Content

- storification as a brand building method
- design management
- visual identity and graphic instructions
- brand manual

Assessment criteria, satisfactory (1)

The student
- understands storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis for a brand
- is able to produce a brand manual

Assessment criteria, good (3)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of good quality for a brand
- is able to produce a brand manual of good quality

Assessment criteria, excellent (5)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of excellent quality for a brand
- is able to produce a brand manual of excellent quality

Enrollment

22.04.2024 - 09.10.2024

Timing

21.10.2024 - 18.12.2024

Credits

5 op

Teaching languages
  • Finnish
Degree programmes
  • Bachelor of Culture and Arts, Cultural Management
Teachers
  • Jukka Saarela
Student groups
  • KITI22
  • KUTU24
    Bachelor of Culture and Arts, Cultural Management
  • KUTU22
  • KUTU21
  • KITI23
    Bachelor of Business Administration, Library and Information Services

Objective

The student
- understands the opportunities of storification in brand building
- knows the process of storification from a manuscript to implementation in the framework of design management
- is able to design a visual identity for a brand and give reasons for how the visual solutions support the company's brand image
- is able to implement and produce a brand manual

Content

- storification as a brand building method
- design management
- visual identity and graphic instructions
- brand manual

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student
- understands storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis for a brand
- is able to produce a brand manual

Assessment criteria, good (3)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of good quality for a brand
- is able to produce a brand manual of good quality

Assessment criteria, excellent (5)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of excellent quality for a brand
- is able to produce a brand manual of excellent quality

Enrollment

17.04.2023 - 11.10.2023

Timing

23.10.2023 - 17.12.2023

Credits

5 op

Teaching languages
  • Finnish
Degree programmes
  • Bachelor of Culture and Arts, Cultural Management
Teachers
  • Juhani Haarala
Student groups
  • KUTU20
  • KUTU23
    Bachelor of Culture and Arts, Cultural Management
  • KITI22
  • KITI21
  • KUTU21

Objective

The student
- understands the opportunities of storification in brand building
- knows the process of storification from a manuscript to implementation in the framework of design management
- is able to design a visual identity for a brand and give reasons for how the visual solutions support the company's brand image
- is able to implement and produce a brand manual

Content

- storification as a brand building method
- design management
- visual identity and graphic instructions
- brand manual

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student
- understands storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis for a brand
- is able to produce a brand manual

Assessment criteria, good (3)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of good quality for a brand
- is able to produce a brand manual of good quality

Assessment criteria, excellent (5)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of excellent quality for a brand
- is able to produce a brand manual of excellent quality