Digital MarketingLaajuus (5 cr)
Code: IB00CX87
Objective
Students are able to explain the most important forms of digital marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display. Students are able to use different marketing tools, a.o. photo editing and publishing software.
Students will be able to recognize the opportunities of social media in business and marketing communication. Students will be competent in producing texts in social media and using social media as a channel of business communication and marketing.
Students will learn to analyze target customers' media habits and purchasing decision process in digital media. Students will be able to choose relevant media channels and communication style according to customer needs and marketing budget. Students will learn to analyze return on media investment and follow competitors' digital marketing strategies.
Content
- Definitions and terminology
- Social media channels
- Different ways to use social media in business communication and marketing
- Digital marketing tools
- Digital marketing software
- Understanding target customers’ media habits
- Target customers’ purhasing decision process
- Relevant media selection and marketing budget
Qualifications
Basic Studies of Bachelor of Business Administration
Assessment criteria, satisfactory (1)
The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, good (3)
The student knows well digital marketing, social media and different online marketing tools and can apply some of them in practice. The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, excellent (5)
The student is capable of planning the digital marketing, social media and the use of online marketing tools and is capable of using them in practice. The student can analyze and develop digital marketing.
Enrollment
22.04.2024 - 08.09.2024
Timing
04.11.2024 - 15.12.2024
Credits
5 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Maja Krljic
Scheduling groups
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 5. Open UAS: 5.)
Student groups
-
IGWCM24FGateway to Cultural Management Studie
-
IB22B
-
IGWIB24FGateway to International Business
-
IB22A
Education groups
- Open UAS (Doesn't apply to degree student)
Objective
Students are able to explain the most important forms of digital marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display. Students are able to use different marketing tools, a.o. photo editing and publishing software.
Students will be able to recognize the opportunities of social media in business and marketing communication. Students will be competent in producing texts in social media and using social media as a channel of business communication and marketing.
Students will learn to analyze target customers' media habits and purchasing decision process in digital media. Students will be able to choose relevant media channels and communication style according to customer needs and marketing budget. Students will learn to analyze return on media investment and follow competitors' digital marketing strategies.
Content
- Definitions and terminology
- Social media channels
- Different ways to use social media in business communication and marketing
- Digital marketing tools
- Digital marketing software
- Understanding target customers’ media habits
- Target customers’ purhasing decision process
- Relevant media selection and marketing budget
Materials
Material provided by teachers (teaching material, online articles and previous research, statistics).
Teaching methods
Lectures, flipped learning, individual work, group work
Exam schedules
No exam.
Student workload
16 hours of lectures and workshop. 4 hours for presentation. 2h for exam. 113 hours of self study. Total of 4 ECTS.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, good (3)
The student knows well digital marketing, social media and different online marketing tools and can apply some of them in practice. The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, excellent (5)
The student is capable of planning the digital marketing, social media and the use of online marketing tools and is capable of using them in practice. The student can analyze and develop digital marketing.
Assessment methods and criteria
Assessment for class participation (class attendance) 25%, class exercises 25%, class project 25% and exam 25%
Qualifications
Basic Studies of Bachelor of Business Administration
Enrollment
17.04.2023 - 11.10.2023
Timing
23.10.2023 - 17.12.2023
Credits
5 op
Teaching languages
- English
Degree programmes
- Bachelor of Engineering, Information Technology
Teachers
- Nicolas Martinez
Student groups
-
TITE21
-
TITE22
Objective
Students are able to explain the most important forms of digital marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display. Students are able to use different marketing tools, a.o. photo editing and publishing software.
Students will be able to recognize the opportunities of social media in business and marketing communication. Students will be competent in producing texts in social media and using social media as a channel of business communication and marketing.
Students will learn to analyze target customers' media habits and purchasing decision process in digital media. Students will be able to choose relevant media channels and communication style according to customer needs and marketing budget. Students will learn to analyze return on media investment and follow competitors' digital marketing strategies.
Content
- Definitions and terminology
- Social media channels
- Different ways to use social media in business communication and marketing
- Digital marketing tools
- Digital marketing software
- Understanding target customers’ media habits
- Target customers’ purhasing decision process
- Relevant media selection and marketing budget
Materials
Material provided by teachers
Teaching methods
Lectures, flipped learning, individual work, group work
Exam schedules
This course doesn't have exam
Student workload
5op x 27tuntia = 135h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, good (3)
The student knows well digital marketing, social media and different online marketing tools and can apply some of them in practice. The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, excellent (5)
The student is capable of planning the digital marketing, social media and the use of online marketing tools and is capable of using them in practice. The student can analyze and develop digital marketing.
Assessment methods and criteria
Groupwork and individual work.
Qualifications
Basic Studies of Bachelor of Business Administration
Enrollment
17.04.2023 - 11.09.2023
Timing
04.09.2023 - 17.12.2023
Credits
5 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Katri Juppi
- Nicolas Martinez
Student groups
-
IGWCM23FGateway to Cultural Management Studies
-
IGWIB23FGateway to International Business
-
IB21
Objective
Students are able to explain the most important forms of digital marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display. Students are able to use different marketing tools, a.o. photo editing and publishing software.
Students will be able to recognize the opportunities of social media in business and marketing communication. Students will be competent in producing texts in social media and using social media as a channel of business communication and marketing.
Students will learn to analyze target customers' media habits and purchasing decision process in digital media. Students will be able to choose relevant media channels and communication style according to customer needs and marketing budget. Students will learn to analyze return on media investment and follow competitors' digital marketing strategies.
Content
- Definitions and terminology
- Social media channels
- Different ways to use social media in business communication and marketing
- Digital marketing tools
- Digital marketing software
- Understanding target customers’ media habits
- Target customers’ purhasing decision process
- Relevant media selection and marketing budget
Materials
Material provided by teachers
Teaching methods
Lectures, flipped learning, individual work, group work
Exam schedules
There is no exam in this course.
Student workload
5 x 27 = 135h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, good (3)
The student knows well digital marketing, social media and different online marketing tools and can apply some of them in practice. The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, excellent (5)
The student is capable of planning the digital marketing, social media and the use of online marketing tools and is capable of using them in practice. The student can analyze and develop digital marketing.
Assessment methods and criteria
Group Work, individual assignments
Qualifications
Basic Studies of Bachelor of Business Administration
Enrollment
16.04.2022 - 11.09.2022
Timing
07.09.2022 - 14.10.2022
Credits
5 op
Virtual proportion (cr)
4 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Katri Juppi
Student groups
-
IB20
-
IGWCM22FGateway to cultural management studies
-
IGWIB22FGateway to International Business
Objective
Students are able to explain the most important forms of digital marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display. Students are able to use different marketing tools, a.o. photo editing and publishing software.
Students will be able to recognize the opportunities of social media in business and marketing communication. Students will be competent in producing texts in social media and using social media as a channel of business communication and marketing.
Students will learn to analyze target customers' media habits and purchasing decision process in digital media. Students will be able to choose relevant media channels and communication style according to customer needs and marketing budget. Students will learn to analyze return on media investment and follow competitors' digital marketing strategies.
Content
- Definitions and terminology
- Social media channels
- Different ways to use social media in business communication and marketing
- Digital marketing tools
- Digital marketing software
- Understanding target customers’ media habits
- Target customers’ purhasing decision process
- Relevant media selection and marketing budget
Materials
Material provided by teacher
Teaching methods
Lectures, individual work, group work
Exam schedules
There is no exam in this course.
Student workload
5 x 27 = 135h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, good (3)
The student knows well digital marketing, social media and different online marketing tools and can apply some of them in practice. The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, excellent (5)
The student is capable of planning the digital marketing, social media and the use of online marketing tools and is capable of using them in practice. The student can analyze and develop digital marketing.
Assessment methods and criteria
Group Work, completing individual assignments
Qualifications
Basic Studies of Bachelor of Business Administration