Experience Design (5cr)

Evaluation scale

1-5

Content scheduling

This course introduces students to the principles and practices of designing meaningful and engaging experiences, particularly within the tourism, hospitality, and leisure sectors. Students will learn how to plan, orchestrate, and manage customer experiences, applying design thinking and user-centered approaches to create value and enhance service offerings. Key themes include: - Experience Economy and its role in service development - Customer value creation through experiential design - Service design tools and methods for innovation - Developing new concepts and solutions for real-world cases - Internationalization strategies and cultural considerations in experience design The course combines lectures, seminars, group projects, and case analyses, encouraging collaboration and practical application of theoretical concepts.

Objective

The student is able to - design, orchestrate and manage customer’s experiences - create meanings and meaningful contents and solutions in tourism and leisure - apply design and user-centrism in development of tourism, hospitality and leisure services and business

Content

This course introduces students to the principles and practices of designing meaningful and engaging experiences, particularly within the tourism, hospitality, and leisure sectors. Students will learn how to plan, orchestrate, and manage customer experiences, applying design thinking and user-centered approaches to create value and enhance service offerings.

Location and time

Online Lecture Attendance Policy: 80%. If you fall below, there will be an extra assignment (plus fall to the final grade) Punctuality: Arrive on time for online lectures. Assignment Deadline Policy: Late submissions will not be accepted Activeness during the course sessions will affect the final grade positively The course schedule will be published by the end of December 2025 on the following website: https://cloud.timeedit.net/lut-saimia/web/public/riqfQQ8ZY9XZ56QyYZ67QoQ065ZQw5qpoZ76945Q7Yo7.html

Materials

- Lecture notes - Course related articles and cases provided by the lecturer

Teaching methods

This course will be taught via weekly online lectures. Students will work in teams to create a business plan for an (imaginary) experience company. Each week new topics of experience design will be covered and students will have weekly assignments to update their business plans.

International connections

Online lecturing. Moodle.

Completion alternatives

Individual work instead of the group work. Submissions of about 4 hrs work every week.

Student workload

The work load is 5x27 hrs = 135 hrs - 16x2 hrs online lectures = 32 hrs - reading assignments about 1,5 h/ week - written reflection about 1 h/ week - individual work for the group assignment about 2 hrs/ week - online group meetings 2 h/ week

Qualifications

The following skills and understanding are recommended to support successful learning: - Basic knowledge of design thinking and user-centered approaches - Familiarity with the tourism, hospitality, or service business context - Ability to work effectively in group projects and case analyses - Basic digital skills and competence in visual communication