Customer Relationship Management (5cr)
Code: KD00BE12-3002
General information
- Enrollment
- 15.10.2018 - 11.01.2019
- Registration for the implementation has ended.
- Timing
- 26.01.2019 - 16.02.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Degree programmes
- Master's Degree Programme in Business Competence
- Master of Business Administration, International Business Management
- Master of Engineering, Construction Engineering
- Master of Engineering, Technology Competence Management
- Master's Degree Programme in Food Chain Development
- Master of Natural Resources, Food Chain Development
- Master of Hospitality Management, Food Chain Development
- Master of Culture and Arts
- Teachers
- Ville-Pekka Mäkeläinen
- Course
- KD00BE12
Objective
Students will understand the meaning of relationship marketing in business based on permanent customer relations. They will also understand the concept of Customer Relationship Management and its applications in the marketing of consumer durables, services and B-2-B products. Students will master the concept of CRM and its application both from the theoretical viewpoint and from the perspective of practical implementation.
Content
The concept of relationship marketing is being discussed during the lectures. Its implementation into practice is being discussed from CRM and own enterprise / organization point of view and through cases. The characteristics and opportunities of a CRM system are introduced during the course. An applied report about CRM application in your own company / organization is a vital part of the course.
Assessment criteria, satisfactory (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company?s assignment.
Assessment criteria, good (3)
The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.
Qualifications
No previous studies are required.