Seminar on Business in Scandinavia (3cr)
Code: KD06CNMA690-3002
General information
- Enrollment
- 01.05.2018 - 30.09.2018
- Registration for the implementation has ended.
- Timing
- 05.11.2018 - 14.12.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Teaching languages
- English
- Degree programmes
- Bachelor of Business Administration, International Business
- Teachers
- Päivö Laine
- Course
- KD06CNMA690
Objective
Students are able to analyse the features of Scandinavia as a market area. They can find differences in the economic, political and cultural environment. They can find the channels of distribution and utilize various marketing strategies. Special attention will be paid to Finland and Sweden as market areas.
Content
The course involves a field trip to Sweden, visits to companies in various fields, case studies of companies, journal writing, and presentations.
Assessment criteria, satisfactory (1)
Satisfactory (1-2): The student has carried out work and participated as instructed. Students are able to carry out market analyses.
Special attention will be paid to Finland and Sweden as market areas.
Assessment criteria, good (3)
Good (3-4): The student has carried out work well and participated actively during the whole seminar. Students are able to carry out market analyses and effectively use them in a company's marketing decision-making. Special attention will be paid to Finland and Sweden as market areas.
Assessment criteria, excellent (5)
Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively to the whole seminar. Students are able to carry out market analyses and effectively use them in a company's marketing decision-making. Special attention will be paid to Finland and Sweden as market areas.
Qualifications
No specific requirements