Setting up an Enterprise (9cr)

Evaluation scale

1-5

Objective

The student knows how to start a business and what it requires in terms of economic and human capital. The student is able to start basic business activities according to the legislation and regulations. The student is able to explain financial management measures needed in business operations. The student is able to start authentic marketing practices and produce marketing materials for Trade fair according to the marketing strategy. The student recognizes personnel management as a part of a business and is able to plan for a suitable organization for a target company. The student is capable of describing the prerequisites for a profitable business. The student is able to use communication methods in business operations.

Content

- Establishing a limited company (Ltd)
- Production processes
- Marketing activities
- Trade fair as a marketing activity
- Competitive tools of marketing
- Teams and interaction skills in multicultural groups
- Basic bookkeeping entries
- Basics of value added taxation payroll management
- Business English communication in various settings
- Information seeking in business
- Office systems, tool software, web design

Materials

Recommended or Required Reading
- Kubr et al. 1998. Starting up. Achieving success with professional business planning. McKinsey & Company.
Available: http://www.scribd.com/doc/4505824/Mckinsey-Starting-Up-Business-Planning-Manual
- Isaacs et al. 2009. Engineer Your English. Edita Publishing: Helsinki.
- Kotler P., Armstrong G., Saunders J. & Wong V. 2008. Principles of Marketing.
- Harrison-Horngren. 2008. Financial Accounting. Pearson Education: New Jersey.
- Surakka. 2005. Access to Finnish Law. WSOY.
- Hogan. 2009. Practical Computing. Prentice Hall.
- Other material distributed by the lecturer.

Teaching methods

- Lectures and guided practice
- Work in the practice enterprise
- independent work

Student workload

- lectures and work in practice enterprise 118 h
- independent work 125 h

Assessment criteria, satisfactory (1)

The student knows basic issues in starting and a business and what it requires in terms of economic and human capital. The student is able to help in preparing marketing materials for Trade fair. The student is able to use basic communication methods in business operations. The student participates in team activities on a regular basis.

Assessment criteria, good (3)

The student knows how to start a business in practice. The student is able to produce marketing materials for Trade fair. The student is able to use communication methods in business operations. The student participates in team activities on a regular basis and does the team's tasks in her role carefully.

Assessment criteria, excellent (5)

The student knows how to start a business and what it requires in terms of economic and human capital. The student is able to start basic business activities according to the legislation and regulations. The student is able to produce and develop marketing materials for Trade fair according to the marketing strategy. The student is capable of describing the prerequisites for a profitable business. The student is able to use different communication methods fluently in business operations.
The student participates in team activities on a regular basis and is able to do the team's tasks in different roles. The student is able to develop the team's work.

Qualifications

Business and Entrepreneurship competence