Pricing (3cr)
Code: KD07BMMA211-2
General information
- Enrollment
- 10.11.2015 - 29.03.2016
- Registration for the implementation has ended.
- Timing
- 11.04.2016 - 25.04.2016
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Johanna Koivula
- Aapo Länsiluoto
- Course
- KD07BMMA211
Evaluation scale
1-5
Objective
The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can make calculations concerning the impact of pricing on profitability.
Content
- Marginal pricing calculations
- Price elasticity
- The pricing process
- Pricing methods
Materials
To be announced by the lecturer.
Teaching methods
Lectures and excercises.
Employer connections
None.
Student workload
Total work load of the course: 80 h
- of which scheduled studies: 36 h
- of which autonomous studies: 44 h
Assessment criteria, satisfactory (1)
Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can make, to an excellent standard, calculations concerning the impact of pricing on profitability.
Good (4-3): The student has done the work well and participated actively. The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can, to a good standard, make calculations concerning the impact of pricing on profitability.
Satisfactory (2-1): The student has done the work and participated as instructed. The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can make calculations concerning the impact of pricing on profitability.
Qualifications
Virtual enterprise activities, Basics of Financial Management.