Consumer Behaviour (3cr)

Evaluation scale

1-5

Objective

Students can give examples about the the significance of consumption in today's society. Students can regognize the visible and non-visible factors infuencing consumer behaviour. Students can also analyze the needs of various consumers, as well as their purchasing and consumption behaviour. Students can draw conclusions relating to marketing decison-making applying consumer behaviour knowledge.

Content

- Finnish consumption society
- Consumer behaviour as an individual and as a member of a group
- Gathering consumer information: needs, motives, values, attitudes and involvement
- Purchasing and decision-making process of consumers
- Various types of consumers, cultures, subcultures, and lifestyles

Materials

- Solomon, M. & Bamossy, G. & Askegaard, S. & Hogg, M. (2006). Consumer Behaviour -European Perspective
Availability: http://tiny.cc/s2mxkx

- Other material announced by the lecturer

Teaching methods

- lectures and presentations
- group work
- independent work

Employer connections

Work placement is not included in the study.

Student workload

- lectures and presentations 27 h
- group work 22 h
- independent work 31 h

Assessment criteria, satisfactory (1)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Students can give examples about the the significance of consumption in today's society. Students can regognize the visible and non-visible factors infuencing consumer behaviour. Students can also analyze the needs of various consumers, as well as their purchasing and consumption behaviour. Students can draw conclusions relating to marketing decison-making applying consumer behaviour knowledge.

Good (4-3): The student has carried out work well and participated actively. Students can give examples about the the significance of consumption in today's society. Students can regognize the visible and non-visible factors infuencing consumer behaviour. Students can also analyze the needs of various consumers, as well as their purchasing and consumption behaviour.

Satisfactory (2-1): The student has carried out work and participated as instructed. Students can give examples about the the significance of consumption in today's society. Students can regognize the visible and non-visible factors infuencing consumer behaviour.

Qualifications

Marketing studies in virtual enterprise activities, Marketing Thinking.