Recognizing and Assessing Business Opportunities (5cr)
Code: 2E00BT19-3001
General information
- Enrollment
- 01.08.2018 - 30.09.2018
- Registration for the implementation has ended.
- Timing
- 01.08.2018 - 24.05.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Degree programmes
- Master of Culture and Arts
- Teachers
- Esa Savola
- Course
- 2E00BT19
Objective
The student is able to
- assess the potential market and life cycle of cultural products from the business perspective
- develop the user-orientation and added value structure of cultural products and services
- describe the opportunities to exploit incorporeal rights
Content
- strategic analyses, Life Cycle Analysis (LCA)
- service design and user-orientation
- different incorporeal rights and their importance in the creative economy
Assessment criteria, approved/failed
The grade is Pass if the student
- is able to take business strategies into account while implementing a commission
- is able to take competitive environments into account while implementing a commission
- is able to apply produtisation in the assessment of business opportunities
- is able to apply incorporeal rights for protecting business ideas