Introduntion to social media (5cr)
Code: KD18CKSM01-3002
General information
- Enrollment
- 15.10.2018 - 05.03.2019
- Registration for the implementation has ended.
- Timing
- 18.03.2019 - 24.05.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Business Administration, Library and Information Services
- Teachers
- Ari Haasio
- Course
- KD18CKSM01
Objective
- Understands the historical turn points and development of social media and its influence on society.
- Understands the cultural significance of social media in society.
- Understands and is able to make a strategic plan for social media for an organization.
- Understands and knows all the important trends of social media and can use them in their own organization?s marketing and communication.
Content
History of social media, Social media as a cultural phenomenon, social media in communication, trends
Assessment criteria, satisfactory (1)
1-2
The student understands the basics but does not fully master the planning process and the production of content but needs their group?s support.
Assessment criteria, good (3)
3-4
Good skills to plan and produce content for social media independently and in a group.
Assessment criteria, excellent (5)
5
Excellent skills to plan and produce content for social media independently and in a group.
Qualifications
None