Brand Building and Storification (5cr)

Content scheduling

- tarinallistamisen mahdollisuudet brändin rakentamisessa
- tarinallistamisen prosessi käsikirjoituksesta toteutukseen muotoilujohtamisen viitekehyksessä
- brändimielikuvien tukeminen visuaalisen suunnittelun avulla
- brändi-ilmeen ja tarinan ohjeistaminen

Objective

The student
- understands the opportunities of storification in brand building
- knows the process of storification from a manuscript to implementation in the framework of design management
- is able to design a visual identity for a brand and give reasons for how the visual solutions support the company's brand image
- is able to implement and produce a brand manual

Content

- storification as a brand building method
- design management
- visual identity and graphic instructions
- brand manual

Materials

Ilmoitetaan kurssin alussa

Teaching methods

Luennot ja harjoitustyöt
Harjoitustyö voi olla myös omavalintainen tai toimeksianto

Exam schedules

Kurssi ei sisällä tenttiä

Completion alternatives

Itsenäisesti valittu harjoitustyö
Ohjaavan opettajan osoittama harjoitustyö
Toimeksiantotyyppinen harjoitustyö

Assessment criteria, satisfactory (1)

The student
- understands storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis for a brand
- is able to produce a brand manual

Assessment criteria, good (3)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of good quality for a brand
- is able to produce a brand manual of good quality

Assessment criteria, excellent (5)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of excellent quality for a brand
- is able to produce a brand manual of excellent quality