Web Marketing Tools (3cr)
Code: KD06BNMA683-3002
General information
- Enrollment
- 15.04.2017 - 02.01.2018
- Registration for the implementation has ended.
- Timing
- 02.01.2018 - 23.02.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Teaching languages
- English
- Seats
- 8 - 34
- Teachers
- Osmo Mäkiniemi
- Course
- KD06BNMA683
Evaluation scale
1-5
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Web marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
- material provided by the teacher
- Internet material
Teaching methods
- lectures and guided practice
- independent work
Student workload
Total work load of the course: 81 h
- of which scheduled studies: 30 h
- of which autonomous studies: 51 h
Assessment criteria, satisfactory (1)
Students are able to define the concepts and tools of web marketing. They need support in using web marketing tools.
Assessment criteria, good (3)
Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Assessment criteria, excellent (5)
Students are able to define the concepts and tools of web marketing. Students are able to plan and implement web marketing using different tools. Students are able to assess the results of web marketing in business.
Qualifications
ICT skills