Business-to-Business Marketing (3cr)
Code: KD06BNMA621-4
General information
- Enrollment
- 31.08.2015 - 30.10.2015
- Registration for the implementation has ended.
- Timing
- 26.10.2015 - 20.12.2015
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Degree programmes
- Bachelor of Business Administration, International Business
- Teachers
- Päivö Laine
- Ville-Pekka Mäkeläinen
- Marjo Arola
- Course
- KD06BNMA621
Evaluation scale
1-5
Objective
Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.
Content
Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.
Materials
- Ville-Pekka Mäkeläinen: ?Basics of Business to Business Marketing?
further readings provided by the instructor
Teaching methods
lectures, group work and presentations, independent work
Student workload
Lectures and guided practice 24 h, independent and group work 56 h.
Assessment criteria, satisfactory (1)
The student knows satisfactorily the concepts of B-to-B marketing. The student is satisfactorily able to apply those concepts in B-to-B marketing practical situations and cases.
Assessment criteria, good (3)
The student knows well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases well.
Assessment criteria, excellent (5)
The student knows very well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases very well.
Qualifications
No previous studies are required.