Marketing communications planning in libraries (4cr)

Evaluation scale

1-5

Content scheduling

- markkinointiviestinnän tavoitteet ja suunnittelu
- integroitu markkinointiviestintä ja markkinointiviestinnän keinot
- markkinointiviestinnän toteuttaminen ja arviointi
- markkinointiviestintään liittyvät keskeiset säännöt ja säädökset

Objective

The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in libraries. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.

Content

- Objectives and planning marketing communications
- Integrated marketing communications
- Implementing and evaluating marketing communications
- Roles of advertising agencies and other sub-contractors

Materials

Luennoitsijan ilmoittama materiaali.

Teaching methods

Luennot ja harjoitukset, itsenäinen opiskelu, verkko-opiskelu

Student workload

Työmäärä yhteensä: noin 107h
- mistä työjärjestyksessä olevaa opiskelua: 28 h
- mistä itsenäistä opiskelua: 79 h

Assessment criteria, satisfactory (1)

Satisfactory (2-1)
The student has carried out work and participated as instructed. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.

Assessment criteria, good (3)

Good (4-3)
The student has carried out work well and participated actively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.

Assessment criteria, excellent (5)

Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library very well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies critically.