Innovations and Customer Value (4cr)

Evaluation scale

1-5

Content scheduling

- Innovaatiot yritystoiminnassa, mikä innovaatio on?
- Yrityksen tarjonnan analysointi, (huippu) osaaminen
- Kilpailevan tarjonnan analysointi , sosiaaliset rakenteet
- Innovaation toteuttaminen, projektityö
- Hinnoittelun rooli asiakasarvossa
- Palveluvaltainen logiikka asiakasarvon perustana

Objective

The student can describe the role of innovation in the success of a firm. The student can analyse the earnings logic of a firm as well as the benefits experienced and costs incurrent by the customer through the firm's offering. The student can look for new ways to increase customers' total benefit, i.e. produce ideas new products, services and operations models grounded on the analysis. The student can also assess alternative ways of creating value for a chosen target group, i.e. can evaluate critically the profitability of potential innovations. The student can act as member of a learning group and can assess his/her capabilities as well as those of others.

Content

- Innovations as a part of business
- Analysing the offering of a firm
- Analysing competing offerings
- Role of pricing in customer value
- Service dominant logic as basis of customer value

Materials

N.A

Teaching methods

N.A.

Exam schedules

Ei tenttiä

International connections

Ei ole

Completion alternatives

Ei ole

Student workload

108 h, josta lähiopetusta 12h ja itsenäistä työskentelyä 96 h

Assessment criteria, satisfactory (1)

The student describes the role of innovation in a firm?s success on basic level. The student analyses the earnings logic of a firm and customer benefits/costs satisfactorily. The student produces, based on analyses, some reasonably grounded ideas for new products/services/operations models. The student also finds an alternative means of providing customer value for a target group from the chosen perspective and can satisfactorily compare the alternatives. The student acts as a member of a learning group and assesses his/her capabilities as well as those of others.

Assessment criteria, good (3)

The student describes the role of innovation in a firm?s success comprehensively and using examples. The student analyses the earnings logic of a firm and customer benefits/costs thoroughly and fairly logically. The student produces, based on analyses, some well-grounded ideas for new products/services/operations models. The student also finds multiple alternative means of providing customer value for a target group from the chosen perspective and shows good judgement in comparing the alternatives. The student acts constructively as a member of a learning group and assesses his/her capabilities as well as those of others constructively.

Assessment criteria, excellent (5)

The student describes the role of innovation in a firm?s success comprehensively and using examples. The student analyses the earnings logic of a firm and customer benefits/costs thoroughly and with critical judgement. The student produces, based on analyses, several very well grounded and workable ideas for new products/services/operations models. The student also finds multiple alternative means of providing customer value for a target group from the chosen perspective and shows good judgement in comparing the alternatives, providing reasoned grounds for the comparisons. The student acts constructively as a member of a learning group and assesses his/her capabilities as well as those of others constructively.

Qualifications

Professional studies common to the degree programme

Further information

Opiskelija osaa kuvata innovaatioiden roolia ja merkitystä yrityksen menestyksessä. Opiskelija osaa analysoida yrityksen ansaintalogiikkaa sekä asiakkaan yrityksen tarjoomasta saamia hyötyjä ja kokemia kustannuksia. Opiskelija osaa etsiä uusia tapoja lisätä asiakkaan kokonaishyötyä eli ideoida uusia tuotteita, palveluita ja toimintamalleja analyysiin perustuen. Opiskelija osaa myös arvioida vaihtoehtoisia tapoja tuottaa asiakasarvoa valitulle kohderyhmälle eli tarkastella kriittisesti mahdollisten innovaatioiden kannattavuutta. Opiskelija osaa toimia oppivassa ryhmässä ja osaa arvioida omaa ja muiden osaamista.