Advanced International Marketing (5cr)

Evaluation scale

1-5

Objective

Students are able to analyze the domestic and foreign operations environments of international trading and utilize that information in adaptation of its international marketing strategies and marketing-mix in a given situation. We take a common view to the topic discussed above but more in detail we go through the challenges by discussing the issues in German / Finnish environment.

Content

- cultural environment of international business
- marketing mix in international business environment
- international business operations and strategies in international business environment

Materials

Cateora & Graham: International Marketing,
further material provided by the lecturer during the class.

Teaching methods

cases, readings and written reports

Student workload

Will be announced at the beginning of the course.

Assessment criteria, satisfactory (1)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.
Good (4-3): The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Satisfactory (2-1): The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company?s assignment.

Qualifications

No prerequisites