Web Marketing Tools (3cr)

Code: KD06BNMA683-3001

General information

Enrollment: 15.04.2017 - 01.10.2017; Registration for the implementation has ended.

Timing: 23.10.2017 - 13.12.2017; Implementation has ended.

Number of ECTS credits allocated: 3 cr

Local portion: 3 cr

Mode of delivery: Contact learning

Teaching languages: English

Seats: 8 - 34

Degree programmes: Bachelor of Business Administration, International Business

Teachers: Osmo Mäkiniemi

Course: KD06BNMA683

Evaluation scale

1-5

Objective

Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.

Content

- Definitions and terminology
- Web marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing

Materials

- material provided by the teacher
- Internet material

Teaching methods

- lectures and guided practice
- independent work

Student workload

Total work load of the course: 81 h
- of which scheduled studies: 30 h
- of which autonomous studies: 51 h

Assessment criteria, satisfactory (1)

Students are able to define the concepts and tools of web marketing. They need support in using web marketing tools.

Assessment criteria, good (3)

Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.

Assessment criteria, excellent (5)

Students are able to define the concepts and tools of web marketing. Students are able to plan and implement web marketing using different tools. Students are able to assess the results of web marketing in business.

Qualifications

ICT skills