Business-to-Business Marketing (3cr)
Code: KD06BNMA621-3003
General information
- Enrollment
- 01.09.2017 - 10.09.2017
- Registration for the implementation has ended.
- Timing
- 04.09.2017 - 13.10.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Teaching languages
- English
- Degree programmes
- Gateway to International Business
- Teachers
- Ville-Pekka Mäkeläinen
- Course
- KD06BNMA621
Objective
Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.
Content
Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.
Assessment criteria, satisfactory (1)
The student knows satisfactorily the concepts of B-to-B marketing. The student is satisfactorily able to apply those concepts in B-to-B marketing practical situations and cases.
Assessment criteria, good (3)
The student knows well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases well.
Assessment criteria, excellent (5)
The student knows very well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases very well.
Qualifications
No previous studies are required.