Social Media in Corporate Communications (3cr)
Code: LTVVO108-3001
General information
- Enrollment
- 11.11.2016 - 20.12.2016
- Registration for the implementation has ended.
- Timing
- 02.01.2017 - 19.03.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 0 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Distance learning
- Teaching languages
- Finnish
- Seats
- 0 - 25
- Degree programmes
- Free Choice Studies
- Teachers
- Saija Råtts
- Course
- LTVVO108
Evaluation scale
1-5
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media
- social media channels and different ways to use them as a part of business communication
- using social media in business communication
Location and time
Virtuaalinen
Teaching methods
Virtuaalinen opintojakso, verkkotehtävät ja -keskustelut
Employer connections
Ei ole.
Completion alternatives
Valinnaista toteutustapaa ei ole
Student workload
Työmäärä yhteensä 81 h:
Verkkotehtäviä noin 35 h
Muut tehtävät noin 20 h
Materiaaleihin itsenäistä perehtymistä noin 25 h
Assessment criteria, satisfactory (1)
The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, good (3)
The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, excellent (5)
The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.
Qualifications
No prerequisites.