Introduntion to social media (5cr)

Evaluation scale

1-5

Objective

- Understands the historical turn points and development of social media and its influence on society.
- Understands the cultural significance of social media in society.
- Understands and is able to make a strategic plan for social media for an organization.
- Understands and knows all the important trends of social media and can use them in their own organization?s marketing and communication.

Content

History of social media, Social media as a cultural phenomenon, social media in communication, trends

Location and time

Frami F, etätyöskentely

Materials

- Suominen, Östman, Saarikoski, Turtiainen: Sosiaalisen median lyhyt historia. Gaudeamus 2013 sekä muu opetuksen yhteydessä ilmoitettava materiaali.

Teaching methods

- lähiopetus n. 24 h, itsenäinen työskentely n. 86 h

Employer connections

-

Exam schedules

Ei Tenttiä. Harjoitukset ja esseet.

Completion alternatives

Ei ole.

Student workload

- Lähiopetuksen osuus 24 h, kirjallisuus 24 h ja etätyöskentely harjoitusten parissa 70 h.

Assessment criteria, satisfactory (1)

1-2
The student understands the basics but does not fully master the planning process and the production of content but needs their group?s support.

Assessment criteria, good (3)

3-4
Good skills to plan and produce content for social media independently and in a group.

Assessment criteria, excellent (5)

5
Excellent skills to plan and produce content for social media independently and in a group.

Qualifications

None