Marketing Planning and Implementation in Food Chain (3cr)

Code: 8B00DA87-3002

General information

Enrollment: 14.11.2025 - 08.01.2026; Registration for the implementation has begun.

Timing: 02.02.2026 - 30.04.2026; The implementation has not yet started.

Number of ECTS credits allocated: 3 cr

Unit: SeAMK Food Processing and Biotechnology

Teaching languages: English

Degree programmes: Bachelor of Engineering, Agri-food Engineering

Teachers: Kaisa Mäkelä

Groups: AFE24
Bachelor of Engineering, Agri-Food Engineering , full time studies

Course: 8B00DA87

Evaluation scale

1-5

Objective

The student knows principles of marketing planning, implementation and measurement. Student understands the special characteristics of marketing in the food chain and is able to position a product or a service in the chain.

Content

- Consumer and business purchasing processes
- The role of the customer segmentation in marketing
- Marketing planning and implementation
- Factors affecting pricing in different parts of the food chain
- Marketing mix in B2B and B2C markets
- Measurement and development of marketing

Assessment criteria, satisfactory (1)

The student masters the key principles of marketing satisfactorily and know how to apply them to some extent in the food chain of products and services marketing.

Assessment criteria, good (3)

The student masters the main principles of marketing well and can adapt them to the sales and marketing of the products and services of

Assessment criteria, excellent (5)

The student masters the main principles of marketing excellently and can adapt them to the sales and marketing of the products and services.