Basics of Marketing (4cr)
Code: LT00DS04-3003
General information
- Enrollment
- 28.04.2025 - 17.09.2025
- Registration for the implementation has ended.
- Timing
- 24.09.2025 - 23.11.2025
- Implementation is running.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 0 cr
- Virtual portion
- 4 cr
- Mode of delivery
- Distance learning
- Unit
- SeAMK Business Management and SME Business Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Seats
- 0 - 80
- Degree programmes
- Bachelor of Business Administration, Digital Business
- Teachers
- Miia Koski
- Scheduling groups
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 15 . Open UAS : 15.)
- Groups
-
MDIGI25Bachelor of Business Administration, Digital Business, Multimodal implementation
- Small groups
- Open UAS (Doesn't apply to degree student)
- Course
- LT00DS04
Evaluation scale
1-5
Objective
The student knows basic concepts of marketing. The student can describe the integrating role of marketing in business and recognize the value logic of a firm. The student can analyze the business tools of marketing mix and apply them in competitive settings. The student can work flexible with internal and external customers. The student can plan business activities utilizing customer perspectives and describe the significance of customer perspective.
Content
- Meaning and tasks of marketing in business
- Modern marketing thinking
- Marketing environments
- Segmentation
- Tools of the marketing mix
Materials
Book: Seija Bergströn & Arja Leppänen. 2021. Yrityksen asiakasmarkkinointi. Edita. Earlier editions work well too.
Studymaterial in Moodle.
Teaching methods
- Starting the course: 2 hours lessons in Teams, wk 39.
- The course continues online after that: Video-lessons and other study material in Moodle
- Weekly exercises in Moodle
- Online exam
Exam schedules
- Online exam on wk 47
- First retake exam on wk 2
- Second retake exam on wk 6
Completion alternatives
The completion methods are described in more detail in the Moodle learning environment.
Student workload
The workload of the course is measured in a way that, in order to acquire the knowledge required for the course, one credit corresponds to an average of 27 hours of work done by the student. The actual need for time varies from individual to individual, e.g. due to previous expertise.
Total workload 108 hours:
- Starting lessons in Teams 2h
- Video lessons in Moodle, appr. 10 h
- Studying other materials online 20 h
- Weekly exercises 30 h
- Independent study 38 h
- Preparing to the online exam 6h
- Online exam 2h
Assessment criteria, satisfactory (1)
The student recognizes the basic concepts of marketing. The student superficially analyzes the marketing environment, however, without finding a clear connection to the organization's marketing and industry. The student can differentiate between different customer groups. The student recognizes the basic competitive means of marketing.
Assessment criteria, good (3)
The student can explain the basic concepts of marketing. The student can analyze the marketing environment, finding a connection with the organization's marketing and industry. The student can differentiate between different customer groups and describe them. The student can both describe the basic competitive means of marketing and analyze their use in the organization.
Assessment criteria, excellent (5)
The student can explain the basic concepts of marketing extensively. The student knows how to analyze analysis tools and source materials using the marketing environment, finding a connection to the organization's marketing and industry. The student can differentiate between different customer groups and analyze them. The student can both describe the basic competitive means of marketing and analyze and develop their use in the organization.