Digital Content Creation (4cr)

Code: IB00CX97-3004

General information

Enrollment: 10.11.2025 - 22.02.2026; Registration for introductions has not started yet.

Timing: 02.03.2026 - 20.05.2026; The implementation has not yet started.

Number of ECTS credits allocated: 4 cr

Local portion: 4 cr

Mode of delivery: Contact learning

Unit: SeAMK International Business

Campus: SeAMK Seinäjoki, Frami

Teaching languages: English

Degree programmes: Bachelor of Business Administration, International Business

Teachers: Essi Tuominiemi

Groups: IB23B
Bachelor of Business Administration, International Business; IGWIB26S
Gateway to International Business; IB23A
Bachelor of Business Administration, International Business

Course: IB00CX97

Evaluation scale

1-5

Objective

The student is able to design and implement content for digital platforms. He/she manage producing, processing and publishing of digital text (story telling), image, audio and video. The student masters the utilization of social media in business and is able to utilize various software of digital content creation. The student is able to maintain social media services and to help driving traffic to the website.

Content

- producing, processing and publishing of digital text (story telling), image, audio and video.
- various software of digital content creation
- maintenance of social media services
- SEO tools and practices

Materials

Lectures, materials available online (videos, articles, researches, eBooks, Google Digital Garage...).

Teaching methods

Flipped learning, group work: producing digital marketing material, individual assignments.

Exam schedules

No exam.

Student workload

4 x 27 = 108 h.

Assessment criteria, satisfactory (1)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the assignments.

Assessment criteria, good (3)

The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions in the assignments of the course.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.

Qualifications

Basic studies