Sport and Event Marketing (5cr)

Evaluation scale

1-5

Objective

Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.

Content

- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations

Materials

Material assigned by teacher

Teaching methods

Contact learning, online material, independent and group work, possible exam

Student workload

Lecture 28 hours
Independent work 107 hours

Assessment criteria, satisfactory (1)

The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.

Assessment criteria, good (3)

The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.

Assessment criteria, excellent (5)

The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.

Qualifications

Basic Studies