International Business Operations (3cr)

Evaluation scale

1-5

Content scheduling

• Introduction to International Business Operations
• International Business Environment
• PESTEL/ Political and Legal Environment
• International Trade Theories
• Global Market Entry Strategies
• International Operations and Supply Chain Management
• Global Marketing and Branding
• International Human Resource Management
• Ethics, CSR, and Sustainability in Global Business
• Strategy and Innovation in International Business
• Emerging Markets and Future Trends
• Cultural Environment of International Business
• Project work: International market entry strategy project

Objective

The student is capable of comparing the different forms of business operations carried out abroad. The student is also capable of comparing different operation modes against each other and is able to make decisions about business operations implemented in a certain environment existing in a foreign market.

Content

- explain the basic terms and concepts that are usually used in the study of international business
- differentiate a firm with local or domestic business operations from a firm that is engaged in international business
- explain and evaluate the modes of entry into international markets
- evaluate the managerial importance of economic, social, political, legal, ethical, and cultural forces, actors, and/or institutions in a firm’s conduct of business across borders

Location and time

TBA

Materials

Recommended reading
• Czinkota, M., I. Ronkainen & M. Moffet, International business, 8th ed. J. Wiley &Sons , NY
• Hill, Ch. International Business, 8 ed. Irwin/McGraw-Hill, NY 2011
• International Business Environments & Operations (14th Edition) by Daniels, Radebaugh, Sullivan. Published by Pearson.
• Other relevant and lectures materials will be available in the MOODLE

Teaching methods

A combination of lectures, discussions, group assignments, reports, case studies, among other methods that work well for an International Business Operations course. These methods aim to balance theory with practical, real-world application - ideal for students preparing for cross-border business roles.

Student workload

There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations

Assessment criteria, satisfactory (1)

The student has carried out work and participated as instructed. Students have a basic understanding of international business operations.

Assessment criteria, good (3)

The student has carried out work well and participated actively. Students are able to apply information about forms of international business operations in the setting described.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are creatively able to apply information about forms of international business operations in the setting described.

Qualifications

Basics of Marketing and International Business