Internationalisation Strategies (3cr)

Evaluation scale

1-5

Content scheduling

• Introduction to Internationalization
• Theoretical Foundations
• Internal Readiness & Capability Assessment
• Market Selection and Risk Analysis
• Entry Strategies
• Global Strategy Frameworks
• Speed and Timing of Internationalization
• Organizational Structures and Control
• Digital & Sustainable Internationalization

Objective

Success in international markets depends solely on the development of an understanding of changing conditions and opportunities and the development and implantation of appropriate global strategies. The course focuses on the development of skills to understand the issues that managers face in operating in international markets.

Content

- assessing foreign markets' attractiveness
- understanding the impact of differences in legal, sociocultural, political, technological, and economic regimes
- evaluating international political and economic risks
- building and operating global networks, including entry mode choice
- assessing global challenges, ethical behavior, and corporate social responsibility for international business

Materials

- Peng, M. 2013. Global Strategy, South-Western/Cengage Learning: Mason, OH. (ISBN: 978-1-133-96461-2)
- Charles W.L. Hill. International Business, Competing in the Global Marketplace. McGraw Hill. (12thEd) 2018
- Other materials from the lecturer will be available in MOODLE
- Articles and case study materials

Teaching methods

A combination of lectures, discussions, group assignments, presentations, case studies, among other methods that work well for the Internationalization Strategies course. These approaches balance theory with real-world application, helping students engage critically and practically.

Student workload

There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations

Assessment criteria, satisfactory (1)

The student has carried out work and participated as instructed. Students has basic understanding about international business strategies.

Assessment criteria, good (3)

The student has carried out work well and participated actively. Students are able to apply information about internationalization strategies in a setting described.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to creatively apply information about internationalization strategies in a setting described.

Qualifications

International Business Operations and International Marketing