Strategic Management (4cr)

Evaluation scale

1-5

Content scheduling

Strategic management (SM) course focuses on the concept of strategy formulation and implementation

Basic of strategic Management,

Mision, vision, principles,
External analisis (Porter, Swot, Competitive matrix, world tends), 
Internal Analisis (REsource base view, competitive advantage, Value chain, Internal factor matrix,

Marketing *Value creation, innovation, value proposition, business models, 

Generic strategics *16, Michael porter 5, Blue Ocean, other strategies,
Quantitative Strategic Planning matrix (QSPM),
Balanced Score Cards.

Objective

Students know the strategic management process and the most important methodologies used in strategic planning. They also can execute the methodologies using case studies.

Students can apply advanced Strategic management such as Competitive Matrix, Michael Porter's Five Industry Forces, QPSM (Quantitative Planning Strategic Matrix), and Balanced Score Card tools to a specific project.
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Students can apply analytical Thinking to develop a full strategic Business Plan for a new strategic Business Unit.

Content

The methodologies of strategic management, the typical steps of the strategic process chain: strategic analysis, conceptualization and strategic control, theory and in practice to instruments such as environmental scans, early warning systems, core competence analysis, SWOT, portfolio analysis, life-cycle analysis, blue ocean methodology, and balanced scorecard.

Materials

The guide book is: Strategic Management Concepts and Cases. By Fred David, Prentice Hall

Teaching methods

The class will use various teaching methods, Lectures, reading guide book, case solving, presentations, class discussions, survey tools. Some of the methods are:

Reading Quiz (2) (Individual)

Case analysis ( 1 ) (Individual/group)

Guess presentations (* Possible)

Develop a Strategic Business Plan (Groups) ( 3 parts)

Students Final Presentations (Groups)

Student workload

The class will have 12 sessions of 2 hours. and 60 hrs. of personal study and team work.

Assessment criteria, satisfactory (1)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the assignments.

Assessment criteria, good (3)

The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions in the assignments of the course.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.

Qualifications

Basic studies