Internationalization of business (3cr)

Evaluation scale

1-5

Content scheduling

• Introduction to internationalization of business
• Internationalization process
• Drivers and barriers to internationalization
• Modes of foreign market entry & decisions
• International business environment analysis
• Cultural intelligence and cross-border management
• International strategies
• Global competitive strategy
• Control of foreign operations
• International HRM
• Transnational knowledge and innovation management
• Headquarters and subsidiaries’ roles
• International marketing and supply chain issues
• Risk assessment and mitigation in global operations

Objective

Students know the characteristics of international business, including practical operations of foreign trade. Students can choose a suitable entry mode according to the situation of the exporting company and target markets. Students are aware of cultural differences and how they influence business. The focus will be on international business entry modes and SMEs.

Content

- Introduction to International trade
- Entry Modes
- Practical and legal aspects of foreign trade
- Culture
- Market Entry Plan

Materials

• Hill, C.W. Global Business Today, 11th Ed. Irwin, New York, UK: McGraw-Hill (Chapter. 1-2-4-8-12-13).
• Czinkota, M., I. Ronkainen & M. Moffet, International business, 8th ed. J. Wiley &Sons, NY
• International Business Environments & Operations (14th Edition) by Daniels, Radebaugh, Sullivan. Published by Pearson.
• All materials from the lecture and case study will be available in MOODLE.

Teaching methods

The teaching methods for the Internationalization of Business, tailored for engaging and practical learning: lectures with real-world examples, interactive discussion, interactive assignment or hands-on activities, real-world case studies to ensure hands-on learning, group project, peer reviews & presentations. These methods aim to balance theory with practical, real-world experience - ideal for students preparing for international business operations roles.

Student workload

There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations

Assessment criteria, satisfactory (1)

The market entry plan and the final exam are completed at a passable level. Student can create a practical market entry plan for a case company and has passable argumentation for decisions.

Assessment criteria, good (3)

The completed market entry strategy and the final exam are completed at a good level. Student can create a practical and logical market entry plan for a case company and the argumentation for export decisions are well grounded.

Assessment criteria, excellent (5)

The completed market entry strategy and the final exam are completed at an excellent level. Students can create an innovative and advanced market entry plan for a case company and argumentation for export decisions are at an excellent level.