Innovations and Customer Value (4cr)

Evaluation scale

1-5

Objective

The student can describe the role of innovation in the success of a firm. The student can analyse the earnings logic of a firm as well as the benefits experienced and costs incurrent by the customer through the firm's offering. The student can look for new ways to increase customers' total benefit, i.e. produce ideas new products, services and operations models grounded on the analysis. The student can also assess alternative ways of creating value for a chosen target group, i.e. can evaluate critically the profitability of potential innovations. The student can act as member of a learning group and can assess his/her capabilities as well as those of others.

Content

- Customer value
- Innovation in business
- Analysis of the company's supply
- Analysis of competing supply
- Service-intensive logic as the basis for customer value

Location and time

The schedules can be found in the timetable at https://lukkarikone.seamk.fi/. Timetables are published for the first six weeks of spring by Christmas. Timetables may be subject to changes.

Materials

Moodle material

Teaching methods

The study involves contact teaching and requires attendance at the SEAMK campus.
The course is conducted in the Moodle learning environment. The course requires independent work and scheduling.
- The course includes joint group work at campus.
- The course also includes independent work online.
- The student familiarizes themselves with the theoretical material, completes practice project according to the given instructions.

Student workload

108h (18h cassroom learning, 90h independent studying, group work)

Assessment criteria, satisfactory (1)

The student describes the role of innovation in a firm?s success on basic level. The student analyses the earnings logic of a firm and customer benefits/costs satisfactorily. The student produces, based on analyses, some reasonably grounded ideas for new products/services/operations models. The student also finds an alternative means of providing customer value for a target group from the chosen perspective and can satisfactorily compare the alternatives. The student acts as a member of a learning group and assesses his/her capabilities as well as those of others.

Assessment criteria, good (3)

The student describes the role of innovation in a firm?s success comprehensively and using examples. The student analyses the earnings logic of a firm and customer benefits/costs thoroughly and fairly logically. The student produces, based on analyses, some well-grounded ideas for new products/services/operations models. The student also finds multiple alternative means of providing customer value for a target group from the chosen perspective and shows good judgement in comparing the alternatives. The student acts constructively as a member of a learning group and assesses his/her capabilities as well as those of others constructively.

Assessment criteria, excellent (5)

The student describes the role of innovation in a firm?s success comprehensively and using examples. The student analyses the earnings logic of a firm and customer benefits/costs thoroughly and with critical judgement. The student produces, based on analyses, several very well grounded and workable ideas for new products/services/operations models. The student also finds multiple alternative means of providing customer value for a target group from the chosen perspective and shows good judgement in comparing the alternatives, providing reasoned grounds for the comparisons. The student acts constructively as a member of a learning group and assesses his/her capabilities as well as those of others constructively.

Qualifications

Professional studies common to the degree programme