Negotiation Skills and Presentation (3cr)
Code: LT00DB52-3003
General information
- Enrollment
- 10.11.2025 - 18.12.2025
- Registration for the implementation has ended.
- Timing
- 07.01.2026 - 15.02.2026
- Implementation is running.
- Number of ECTS credits allocated
- 3 cr
- Unit
- SeAMK Business Management and SME Business Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Saija Råtts
- Groups
-
LITA24BBachelor of Business Administration, Business Management
- Course
- LT00DB52
Evaluation scale
1-5
Objective
Students master various negotiation strategies and tactics in sales work. The student is able to analyze his / her own communication skills and performances and to use personal branding as part of his / her presentation skills.
Content
- negotiation strategies and tactics
- argumentation and feedback
- communication tools
- personal branding as part of performance skills (ex. video CV)
Materials
Miettinen, S. & Torkki, J. 2019. Uusi Neuvotteluvalta: saat minkä neuvottelet, et mitä ansaitset. Helsinki: WSOY
Kortetjärvi-Nurmi, S. & Murtola, K. 2015. Areena: Yritysviestinnän käsikirja. Helsinki: Edita.
Other material provided by lecturer
Teaching methods
Lectures
Online learning
Student workload
This is a 3-credit course, which means approximately 80 hours of student work.
The course consists about 25 hours of contact lectures.
Independent study, preparation for assignments, and acquiring materials take approximately 50 hours
Assessment criteria, satisfactory (1)
The student is able to argue, but does not always apply it appropriately. The student has participated in the instruction and can name some negotiation strategies and tactics as part of sales work. The student can analyze their own interaction skills and tactics, but their communication is sender-focused.
Assessment criteria, good (3)
The student knows how to argue and justify his claims appropriately. The student has participated actively and knows how to use various negotiation strategies and tactics as part of sales work. The student knows how to analyze his own interaction skills and performance and he knows how to maintain interaction.
Assessment criteria, excellent (5)
The student is able to argue in a versatile and convincing manner. The student has participated actively and can effectively apply a wide range of negotiation strategies and tactics in sales work. The student can thoroughly analyze their own interaction skills and presentation, and maintain communication in various ways.
Qualifications
1. year communication and marketing studies